Fundraising has experienced significant changes in recent years. With the arrival of the internet, it seems everything has shifted online.
Or has it?
As we gradually approach the new year, you should consider what fundraising strategies will work in 2022.
Should you fundraise online? Should you send appeals in the mail?
I offer you my three recommendations for Catholic fundraising in 2022. Mull over these suggestions over a warm cup of mulled wine!
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Greetings my fellow Catholics! Today, I am going to be sharing with you my outlook on 2022. I am going to be sharing with you three things that I think are going to differentiate your fundraising from everybody else’s. These are three very, very powerful tips on where fundraising is moving, where you are going to be able to find donors, and how you are going to create a sustainable fundraising model.
But before we dive in, just a quick introduction. My name is Brice Sokolowski and I am the founder of CatholicFundraiser.net, the apostolic resource completely dedicated to helping Catholics with their fundraising. Whether you are just starting out or you’re looking for new ways to fundraise, I think you’re going to get a lot out of the next few minutes,
You’re going to get a lot out of my website, too, including my free guide, The 10 Commandments to Catholic Fundraising. These are 10 lessons that are very helpful towards building a foundational fundraising program, wherever you are, and whatever you’re doing. It has been downloaded by thousands of Catholics and their consensus is, “Two thumbs up.”I think you’re really going to enjoy it. So make sure that you download it, using the link below, where you will also find my notes from today’s show. Everything that I’m going to be sharing with you today you can download or print out, so it will be right there for you, and ready for you to share it with others, (especially your board of directors and the leaders in your apostolate).
Okay, let’s dive into my fundraising outlook for 2022. Number one, I think what’s going to be really, really important in 2022 is video. You may be listening today via audio, but you’re probably more likely to be watching this, and that’s because video is becoming more and more prevalent.
It’s just the way we communicate, and there’s a lot of good to be found there because you can demonstrate your authenticity, who you are, what your apostolate is about and why you do what you do. People can get a sense of, “Okay, I know who these people are. I know who I am donating to.” And that’s what’s key: People like to donate to people – to an apostolate – that they feel they know. That represents the things that they believe in. They want to see who is pretty much “behind the curtain” of whatever it is that you do. I know… you want to be in the background. It’s the mission that you want them to support, not you. But at the end of the day, it’s people serving people. That’s pretty much the Gospel. It’s people serving people, people evangelizing God coming down to Earth to be with us. This already is a people-to-people job. That’s why video is going to be important.
My second point is, you have to have a plan for the year. It’s not enough to say, well, we’re going to have a fundraising campaign in November and December. You have to lengthen your campaign approach. You really need a plan for all 12 months. Fundraising is year-round. There is always an opportunity to do different types of fundraising (and that’s what I teach on my website, all the different ways that you can fundraise). This is actually to your benefit. Because capital campaigns launched at Lent and Advent are full-throttle marketing, and they can get people’s attention. It can also be very, very demanding and often, these campaigns are not as successful as other, less taxing efforts that you can do throughout the year. The more niche-focused your fundraising, (getting to know people, speaking one-on-one with them, and asking for donations) the more you have to have a year-long plan regarding how and when you’re going to do it. And again, I teach a lot of this on my website, CatholicFundraiser.net. So that’s my second key point.
And finally, tip number three is, stay connected with people. What I find with fundraising in general is, an apostolate or nonprofit “shows up” when they want to ask for money and once they have their donation, they disappear again… for months, maybe a year, maybe two years, who knows? The only thing that is certain is that they show up when they want to ask people for money. So my final recommendation, about what’s really going to be key for fundraising in the year ahead, is that you’ve got to stay connected with people, especially when you’re not asking them for money. Again, people donate to people, and they donate to people that they know, that they understand, and that they trust. If you are only showing up and speaking to them when it’s asking for a donation, they may tend to like you a little bit less. I understand your concern about donor fatigue and how you don’t want to bother people. Well, if all you do is ask people for donations when you see them, that’s definitely fatiguing! What I have found is, if you “mix and match” how you communicate, it tends to work as a better fundraising strategy.
So those are my three tips. I hope that you found them helpful. Please reach out to me if you have any questions, and share this with an apostolate, a nonprofit or Catholic community, or whomever you think might benefit from it. I’m here to help. Thank you so much for your attention, God loves you and I look forward to speaking with you again very soon. Goodbye!
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandments of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.