Among all of this chaos – people sick and dying, populations quarantined, jobs lost, and churches closed, you might be asking, “How – and when – will we overcome all of this?”
If you lead a Catholic apostolate, you might be wondering, “Will people still donate this Lent?”
I’m writing this email in hopes that you continue with your Lenten fundraising.
Why do I say this?
When faced with challenges, Catholics don’t hide. They rise, and they take action.
“For God, all things are possible.” – Matthew 19:26
Many Catholic apostolates that I work with are experiencing record donation levels these past weeks. One even increased donations by 50%.
Please check out this week’s video to learn how all of this is happening:
Everything is getting pretty crazy.
We have the coronavirus spreading around the world, lives are being disrupted, and with most public Masses being canceled, it seems the Church is coming to a screeching halt.
You don’t need me to give you those updates. But even with all this craziness (and maybe because of it), we still need fundraisers. We still need people who are looking to help apostolates serve, reach people, and proclaim the Good News.
Do not fear: I am with you; do not be anxious: I am your God. – Isaiah 41:10
The world needs you to remember that God is with us. Which means you need to keep showing up and staying focused on the tasks at hand.
That’s what this week’s discussion is about:
I pray that Saint Joseph keeps you safe during these events.
Several Catholics apostolates this week shared with me their biggest challenge when it comes to fundraising.
Oddly, I noticed most of their challenges fit the category of myths rather than facts.
“People don’t give because of the economy.”
“I live in a community that doesn’t have a lot of money.”
“My donors are getting older, and I need to replace them with younger donors.”
People believe these myths for a variety of reasons. You might think these myths are true, too. I’m here to tell you the opposite.
Today, I want to debunk three of the most common myths when it comes to finding donors. By doing so, you will become a better fundraiser.
Yesterday was Ash Wednesday, and we are now in the season of Lent.
During Lent, Catholics are asked to focus on “almsgiving,” which means donating money or goods and performing other acts of charity.
As one of the three pillars of Lenten practice, almsgiving is “a witness to fraternal charity” and “a work of justice pleasing to God.” (
Catechism of the Catholic Church, no. 2462).
If you are thinking of running a campaign or appeal this Lent, I want to share with you me three best tips on how to do so.
What’s the fastest way to hit your fundraising goal?
Usually, the super-successful fundraisers focus their attention on doing two or three tasks exceptionally well.
I call these tasks ‘time savers’ because they get you from $0 to $$$,$$$ in record time.
You likely have 100 responsibilities, therefore getting your fundraising done quickly is a priority.
Here are my top 3 Time Savers for Fundraising.