This Friday, August 24th on Facebook Live, I will be discussing how to fundraise during a scandal. Thousands of Catholics are pulling their funding to dioceses and looking for alternative causes. Learn how they can find you and support your Catholic cause.
Already, Catholic causes and non-profits (just like yours!) that are faithful to Church teaching and doctrine are gaining the trust of hundreds of Catholics. Learn how you can replicate what they are doing.
The Catholic Church is hit with another scandal. There’s been a lot of discussion of how a scandal affects how people will donate. (Read this article in the National Catholic Register where I offer my two cents.) The question on many Catholics mind is, “Should I stop giving in light of this scandal?”
While scandals can drastically cut the levels of giving, it can also boost fundraising. In the face of evil, good always prevails. You can find many new donors because Catholics right now are looking for charities and missions which are 100% authentically Catholic.
To do this, you must differentiate yourself from the negative and make Catholics see you as someone they can trust. You can do so by focusing on the character as a fundraiser, development director, board member or whoever is leading the efforts to raise money. This means executing your next campaign or appeal as a Catholic rather than a fundraiser.
While reflecting on what has driven the success of the Catholic organizations I’ve helped with fundraising, I have come to recognize some common characteristics that I want to share with you.
The organizations, religious orders, schools, or apostolates that keep the momentum going each week also raise the most funds. The habits and steps that they all share are simple and easy to repeat.
It’s not some magic appeal letter or mysterious major donor that has made the difference. They are the difference! By showing up each day and consistently taking action with their fundraising, they have reached their funding targets and even exceeded them.
In particular, I’ve seen three essential characteristics that can make the biggest impact. I recommend that, if you adopt the habit of applying all three, every week, then, you will get to where you want to go.
When fundraising, you will likely have two key questions you’ll want to ask a Catholic donations expert (like me): The first is, “Who can donate to me?” The second is, “How do I ask them?”
These are the two most frequently asked questions I receive each week. At the time that I’m writing this article, nearly 3,000 people visit CatholicFundraiser.net. So you can imagine how many times these two questions are raised.
Today, I’m going to answer the first question: Who can donate to you?
After reading this article, you and the other 3,000 people contacting me will be all set because you will all know who can (and will) donate.