Hello faithful Catholic,

Today, I want to discuss with you the topic of persuasion.

How do you persuade some to donate?

I picked this topic because several people this week have asked me this question. The definition of ‘persuade’ is to MOVE by argument, request, or expostulation to a belief, position, or course of action.

Therefore, in the case of fundraising, we want to know how to “move by request to a course of action.”

Here are my thoughts on how to persuade someone to donate:

You’ve likely asked yourself one of the following questions:

       “How do I ask for a donation?”

  “Who should I ask?”

     “When should I run a campaign?”

   “What are the best strategies to use?”

If you are reading this email, then you’ve either asked these questions or similar ones.

Today, I want to share with you three ways you can get help with your fundraising. It’s best not to guess what works best. Instead, I recommend you take these easy steps to help you:

Have you ever searched for a development director?

If you have been on the hunt, finding a GOOD one can be a challenge.

It’s another thing to find a good and CATHOLIC development director!

You want someone that understands both your mission and can assist your apostolate raise funds. So what’s the secret to striking gold? Here are my thoughts:

As you know, May is the month of Mary.

With fundraising, I describe May this way: “month of May, fundraisers go away.” Most apostolates stop asking for donations altogether. It’s like an extended holiday for their fundraisers because they don’t get back to work until October.

But you’ll be working hard this summer and fall to serve people, right?

So, additional funds would go a long way!

From my experience, while most apostolates forget about fundraising in May, you can have a lot of success this month. Here is what I recommend you do:

This week, multiple people asked me the same question, “How do I fundraising in a poorer parish and community?”

This is a genuine concern for many apostolates around the country.

Thankfully, I have good news!

Over the years, I’ve come up with a few ideas that work when fundraising in areas that aren’t as affluent as others. Check it out: