How much do you organize your day to day based on a saint’s life?
I’m not talking about when you pray at Mass, Adoration, or in your room… I’m talking about what to do in all those other moments in life… the day to day stuff… like asking people for donations.
Do you follow your gut?
Do you let things happen as they may?
Do you phone a friend?
None of these choices are necessarily wrong, but they could be the difference between getting that next big donation (and moving your mission forward) and missing it —> which then leads to frustration and feeling like you can’t help more people.
I think the same applies to how Catholics should fundraise. Remember, we can’t simply copy what everyone else does. Today, I want to share with you some great ideas that can help you have a holier and faith-based approach to fundraising.
I can’t take all the credit for these ideas. A priest inspired me during his homily… and he hit it on the nail.
My fundraising started to kick into high gear when I better understood how it connects with my Catholic faith. When we talk about faith in the context of fundraising, we often hear lines such as, “You just have to have faith. It’ll all work out.” “Do not worry about fundraising. What is supposed to happen, will happen.”
What do these phrases mean? Better yet, are they helpful?
Personally, I think such phrases demonstrate an incorrect approach to how we — as Catholics — should connect faith and fundraising.
Fundraising has changed dramatically in the past decade, and 2019 will be another year of new ways to ask for donations. The focus used to be on direct mail appeals. You’d collect a mailing list of people and mail them your appeal. That method is slowly being replaced by online appeals for two reasons.
The first is online appeals are dramatically less expensive. Mailing a letter would cost you around a buck and change, while an email usually costs less than a nickel.
The second reason is ‘return on investment’ or ROI Non-profits – especially ones with smaller fundraising budgets – find this new approach to be more successful. You can send 2,000 emails for the same price as it would cost to send a single letter. More requests equal more donations, and fewer costs mean more money back into the mission.