Thanksgiving is this week.
Advent is this weekend.
December starts next week.
You know what that means. The End-of-Year Fundraising season is just around the corner.
You can raise a significant amount of donations in December. Some Catholic apostolates raise 30% to 50% of all their gifts during this one month.
To help you make the most of December, check this out:
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Question: Which saint, Catholic document, or Church teaching has given you great advice on how to raise funds? Please leave your comment below.
Greetings, my fellow Catholics! Today, I am going to give you three pieces of advice on how to fundraise in December. December is a very, very, very important time of the year for fundraising! So, before it’s too late to get those last donations of FY21 in, let me share three pieces of advice that you will find very beneficial. So stick with me to the very end, because I think the third tip is going to just tie everything together and you’re going to have a perfect plan to keep moving forward.
Hi, I’m Brice Sokolowski, the founder of CatholicFundraiser.net, the website that’s completely dedicated to helping apostolates and Catholics, just like you, with their fundraising. Whether you’re starting out in fundraising or you’re well on your professional way, I think you’re going to get a lot of good advice from today’s discussion (as well on my website). Everything Is designed to help you with your fundraising.
Plus, make sure that you download my absolutely free gift to you, my guide, The 10 Commandments to Catholic Fundraising. This outlines 10 steps that I have found to be effective with my fundraising. It’s generated a lot of great feedback from a lot of people, thousands have downloaded it, and I think it would be just as helpful to you. So on top of what we’re going to be talking about, you can enjoy your own copy and reference, The 10 Commandments to Catholic Fundraising. The link is going to be right below, as well as all my notes on this topic. Just go over to my website and you can just read along and find everything that we’ve spoken about today.
So let’s dive into three recommendations that I have regarding December fundraising.
My first recommendation is, when you’re going out and asking people for money it’s perfectly fine to say that it’s the end of the year so please consider a financial contribution by then. You should say that because it reminds people that there is a deadline for donations. But you always have to remember that people shouldn’t be donating simply because it’s the time of the year. It’s part of it. But I really recommend that you review with people your accomplishments over the year and why you’ve earned support. Don’t just say, “Please donate and support us at the end of the year, your gift can be tax-deductible.” That’s all great. But that’s secondary to reviewing what you’ve been able to accomplish over the last year because people want to donate to nonprofits that have a plan. So you want to make sure that you emphasize your plan and how you’ve been successful in implementing it over the last year. That’s my first recommendation on December fundraising,
My second piece of advice (and this is one that almost no one pays attention to, but those who do get a lot out of it) and is the concept of “divide and conquer.” If you’ve got a list of potential donors, whether it’s 50 people, 1000 people, or 5000 people, you’ve got to divide and conquer. Don’t try and have one campaign for everybody. One campaign, that lumps in your current donors, lapsed donors, people you’ve just met, people that you have kind of been speaking to, etc. is not the way to do it. You want to find some ways of dividing and conquering each type of donor. That advice, in itself, is gold. Not because I’m saying it, but because it works.
So that’s my second tip: divide and conquer. But how? Because not everybody is the same. You can probably speak to a few people over the phone. You can probably meet a few people in person. You probably can send a letter to a few people because you have their address and an email. Trying to divide and conquer is the same as focusing and winning over.
My third tip is to just get out there and ask. This kind of alludes to point number two. Don’t just send an appeal letter and then sit at home and think everything is done. You have to get out there and ask. Whether it’s sending emails, sending letters, knocking on doors, going to parishes, or getting on the phone, you’ve got to get out there and ask. People will start to recognize your efforts and, while I’m not saying that you have to put on pause everything else that you’re doing, I think fundraising should be a big part of what you’re always doing. Don’t stop all the great projects that you’re doing now. But I do recommend that you don’t just send that email or send that letter and think your work is over. Get out there and ask. Because people appreciate your understanding that this money is coming from real people and those people want to make sure that their money is going to the right place. The best way to help them feel that way is to help them feel like they have a direct connection to the mission. So get out there and ask.
Those are my three recommendations for December fundraising. I hope that you will find these as helpful as I have. If you have any questions, just send me an email. The best way to contact me is via my website, (there are instructions on how to do that). But definitely contact me, and also share this advice with other apostolates or religious communities that you think might benefit from it as well. May God love you and I hope to speak to you again soon!
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandments of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.