Fundraising takes off when we focus on what matters most: mission and relationships.
In other words, God and people.
I recently gave a fundraising workshop at the Acton Institute in Rome, Italy to an attentive group of 22 individuals representing the diversity of the Catholic Church: Collegio Urbano, Zenit Media, Longbeard Creative, Chavara Institute of Inter-Religious Studies, Human Life International, missionaries, young priests, and Catholic entrepreneurs looking to start something new.
To be effective and sustainable in fundraising means we have to focus our attention on the essentials and decide to operate in these 3 areas:
1. The challenges. We must understand that some of our work must focus on addressing the current climate. The Church has had plenty of ups and downs these past two decades. All the while, Church leaders and clergy are not trained to raise money for supporting their activities. Even more, the laity is not taught how money and giving fit into their daily lives. (you can read a primer on current trends for overcoming these difficulties)
2. The opportunities. We live in a world of boundless opportunities, thanks to the graces that God offers us every day. We just have to be wise enough to keep our eyes open. Once we recognize the opportunity we have with just one donor, we can multiply this opportunity by 1,000,000. (read my step-by-step guide on how to quickly increase your donors)
3. Our actions. Success in fundraising is dictated by our disciplined actions: what we do each day, the habits we develop, our approach to asking for money. Take no action, raise no funds. But if you take a consistent and balanced approach, soon you gain ample momentum to achieve your goals. (read more about how to carry out these actions)
These are some of the topics that I spoke about with the group during this fundraising workshop.
Here is the full video on these topics for you:
I hope you learn from them and move forward with your fundraising.
NOT SUBSCRIBED TO RECEIVE THE WEEKLY CONTENT? FIX THAT! IT’S COMPLETELY FREE.
You can follow along by accessing the presentation notes here.