Ever wonder how to fundraise for your pro-life charity? Fundraising for pro-life charities is one of my favorite activities. I know that my work is helping one of the most important missions of the Catholic Church: saving lives of babies.
This week I want to share what I’ve seen works best in pro-life fundraising so that you can do more of what they do best.
When I speak to the leaders of pro-life causes, they frequently go straight to the point and ask, “How do I fundraise? I want to raise more money.” I understand why they are so direct because there’s no time to waste.
This is my response. “If you want to raise more money, you have to focus on your story. Don’t focus on money. I’m not saying you should never ask for donations. What I mean is that you have to get more and more people involved in your work by sharing your story 52 weeks of the year. Up the story telling. People have to know who you are, why you do it, and most importantly, how you do it. That’s your story, and people want to hear it.”
Therefore, the better question to ask is, “how can I share my story to more and more people about how I save lives?”
When you do this, I guarantee you’ll raise more funds, and fast. I know this because this is how I fundraise, and I get immediate and positive results.
As you attract people’s attention to your work, they trust you more. They see you as someone who they’d like to help, and when the time comes to donate, they do. Also, by focusing on storytelling and meeting people, you know who to ask, and in fundraising, this is key.
No more chasing. No more running. No more wasted time. Instead, you’re focused on your mission.
Too often pro-life organizations spending 10% of their time sharing stories and 90% of their time chasing people. Reverse this. You should spend 90% of your time sharing stories and 10% chasing.
Let me correct that. 90% sharing. 10% asking. 0% chasing.
The 3-Step Fundraising Plan for Pro-Life Fundraising
Here is my simple 3 step plan that any pro-life cause can follow to increase its donations quicker and easier.
1. Tell your story to 10 people a day
Rather than invite people to sign a petition or donate to a campaign, I challenge you to speak to 10 new people every day about what you do, how you do it and invite each of them to stay in touch. Don’t ask for a donation or sign a petition.
Just ask them to stay in touch with what is happening each week in your organization. Then, do this for for another month, and then another month. The goal is to do this for 12 months.
2. Have a clear and definitive beginning and end to each campaign
Run a three to four week long campaign, but only to those people who have been connected with you more than two months. I also recommend you have a clear start and end to the campaign because you will get significantly higher participation rates and donation levels.
Don’t run year long campaigns, as you give the impression to people that you constantly ask for money, and that can be draining.
3. Take care of those who God places in your life
Make sure to take care of your donors. Thank them personally. This means writing handwritten notes, calling them on the phone, and meeting with them in person. These actions will help you keep your donors year after year.
The easiest way to increase the amount you raise each year is to keep your donors. Also, by getting to know your donors, you will inspire them to increase their donations. This will increase your total amount raised dramatically in the next two to three years.
How to fundraise for your pro-life cause with more success (and less stress)
This is the simplest as most effective fundraising plan I’ve used. It’s worked for me, and I know it will work for you.
Fundraising should not be something that is holding you back. You are doing great work, and with this plan, you can do more.
If you want more help with how to fundraise, I recommend subscribing to my website which offers a library of free and Catholic content on how to raise funds.
Already, over 20,000 Catholics use CatholicFundraiser.net to help them improve their fundraising each month. Join the largest community of Catholics who want to do more of what they do best: save lives and souls.