Ever wonder how to inspire Catholics and get donors? Fundraising is done correctly when you focus on this one task: sharing your work’s purpose with people who will be inspired to support it. Bad fundraising focuses on asking people for money.
Therefore, focus on inspiring people, not on asking them for money. This may sound heretical to a fundraising purist, but I am not a typical fundraiser. I am a Catholic fundraiser, and in my experience, Catholics are moved to donate when they are moved by a story.
That’s how Catholicism works. We are a community of people, moved by God, to build his Kingdom.
Inspiring Catholics Increases Your Donors
You increase your number donors when you understand how to build genuine relationships with people. You do this by continually improving how you explain this one line: “People like you and me do [things like this].”
Inside the brackets, you insert your mission. It’s that simple.
The more authentic you can do this one step, the further you can move along with your fundraising. You will nurture more relationships each year and therefore have more opportunities to raise money.
You focus your attention on how to clearly share your purpose and how to genuinely build relationships because long-lasting relationships bring long-term contributions.
Your Secret Weapon: The 1-Pager
You can do this by using the secret weapon of fundraising: the 1-page storyboard. It’s not really even a secret, nor is it a weapon, but it really does work, yet almost no one does it. So it must be a secret.
This 1-pager organizes the important messages and facts that you should share with people. It’s a script which helps you do this clearly and concisely because you need to do it quickly and often. The 1-pager follows this structure:
[YOUR NAME OR YOUR CAUSE’S NAME] is the only
[WHAT YOU ARE – charity, parish, school] that provides
[WHAT SERVICE/SUPPORT YOU OFFER] for
[WHO YOU OFFER THIS TO] in/around
[THE AREA YOU WORK IN] who
[WHAT THE PEOPLE THAT YOU SERVE WANT] in a time of
[EXPLAIN THE PROBLEM WHICH YOU ARE ADDRESSING]
The parish of Our Lady of the Rosary is the only Catholic parish that provides weekly workshops for Catholic couples and families in the Springfield community who want to strengthen their family and prayer life in a time of constant disruptions and attacks in modern society against traditional family values.
Then, after you mention your short statement, you ask the person to get involved in three ways:
– You can subscribe to our mailing list to learn how to get involved
– You can attend an upcoming event
– You can volunteer at an upcoming event
Your 1-pager ends with you asking the following question, “Which option works best for you?” By doing so, you let the person take a moment to consider how they want to get involved.
You always want to invite the person to take action. Notice I am not asking for a donation. Why? Because most people don’t want to donate to someone or a cause they don’t know. However, once they know you and get involved, they will want to donate because they will see what great work you are doing.
Start Spreading Your Message and Inspiring Catholics
Now that you have your ‘secret weapon’, start spreading the message 365 days a year. Your focus should be on increasing the number of people you speak to every week, thereby increasing the number of people involved and their level of commitment.
I also suggest that you give a copy to your colleagues, directors, board, volunteers, and donors and ask them to memorize it. Yes, they must memorize it. Then, I recommend each of them to share this message with at least one person a day.
Within a year, you will have increased your network by at least 1,000 people, and I am sure among that group you will have 100 to 200 new donors.