We are in a new year and a new decade.
I took a moment to look back at my notes from all the fundraising campaigns I’ve run these past ten years.
I was wondering – what campaigns have worked the best? What strategies were the most effective? What did I start doing differently to make last year and decade my biggest and best?
When I blew the dust off that notebook, I found some buried treasure that I wanted to share with you.
Here are my three recommendations for what I think you should be doing in 2020 with your fundraising:
When you’re writing an Advent, Christmas, or end-of-year appeal letter, the first thing you’ll think about is how to ask for a donation properly.
In other words, how would you lead up to the donation, and what words would you use?
That’s why I like turning to the saints for guidance.
Today, that’s Saint Paul, the Apostle.
You could write your appeal however you want. Or, you could get a better response by learning how Saint Paul captivated his audience – in particular, the Galatians.
That’s what this week’s video is all about:
As you know, Tuesday, December 3 is #GivingTuesday, a global day of giving encouraging people to donate to their favorite non-profits.
Why is this day so important for you and your Catholic apostolate? It is one of those rare days that you can ask for donations on social media and get a very positive response.
Therefore, I highly recommend you run a Facebook fundraising campaign.
But that is not the best reason for running a #GivingTuesday campaign on the social media platform. Facebook will charge you 0% for processing donations and
… drum roll…
Facebook will match up to $100,000 in donations.
I have provided you a step by step guide that outlines everything you need to do. Check it out here:
How to Launch Your Facebook #GivingTuesday Fundraiser
I think the measuring bar for Catholics who want to fundraise is linking your campaigns with the wisdom of the saints. I think that is why my fundraising campaigns have thrived all these years. It’s because I always use the saints and Church teaching as the foundation.
Today, let me share with you how divine providence connects with fundraising.
Catholics who fundraise often say, “I trust in divine providence when it comes to finding donations.”
What does that REALLY mean?
I’ve put some serious thought into the question, and St. Claude de la Colombiere gave me the answer. He wrote a fantastic document titled, Trustful Surrender to Divine Providence.
What Saint Claude says and how it connects with fundraising may surprise you. Check it out:
So after organizing a successful fundraising campaign this week, I am feeling very blessed. I am humbled by the generosity of people for the incredible work that Catholic apostolates do.
If you’ve ever wondered, “Can I raise funds?” – The answer is YES; you can.
But fundraising takes more than just asking.
Take, for example, the highly acclaimed spiritual guide, The Imitation of Christ by Thomas à Kempis.
Here are three takeaways that I learned from this book that made a massive difference for me:
- Make your fundraising Christ-focused – book reference
- Be patient (meaning… don’t complain) – book reference
- Govern your mission, rather than money governing it – book reference
Check it out: