How to Build the Courage to Ask for Donations


Appeal letters.

Phone calls.


Social media.

There are many different ways you can ask people for donations. But how do you get the courage to ask? Today, I want to share with you some recommendations on how you can overcome the fear of asking for donations.

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Other articles you might be interested in:

“Who Really Cares” – Who Donates and How to Ask Them to Give

3 Common Questions about Fundraising Answered

Fundraising Tips from Saint Augustine of Hippo

Make sure to get your free copy of ‘The 10 Commandments of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

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Question: Which saint, Catholic document, or Church teaching has given you great advice on how to raise funds? Please leave your comment below.


Greetings, my fellow Catholics! Today, we are going to be talking about building the courage to ask. Building the courage to ask somebody for a donation. That is our topic for the next few minutes. I’m going to give you three pieces of advice that I think are going to help you build that courage that you’re looking for now. 

Before we dive into today’s topic, just a quick introduction. My name is Brice Sokolowski, the founder of, a website and Catholic apostolate that is completely dedicated to helping you with your fundraising, whether you’re just starting out or you’re well on your way and you’re just looking for some fresh new ideas, that’s what we’ll be presenting today. 

Before we start, please make sure to download – absolutely for free – The 10 Commandments to Catholic Fundraising, my guide to ten proven recommendations on what to do with your fundraising. It’s a consolidation of the top ten lessons that I have learned over a decade of professional fundraising that I am confident will be helpful to you. It’s completely free to download and the link is below.  Download it, print it off, and go ahead and share it with anyone that is helping with your fundraising. It will be a great complement to today’s topic on the courage to fundraise. The notes that I will be looking at today, on the courage to fundraise, will also be available on my website (that link is also below).

Here are my three pieces of advice. Number one, you have to learn how to fundraise. If you are afraid to ask, if you don’t know what to say and how to say it, then more likely than not, it means you just don’t know what you need to know about fundraising yet. It’s your body (and your mind) pretty much telling you, hey, maybe you should learn how to do this! My recommendation is, do not assume that you instinctively know how to fundraise or that you can guess how to fundraise, or simply hope that your fundraising works out. All of these are very, very bad ideas. Because when you ask somebody and ask poorly and incorrectly, obviously they’re going to say no. Plus, you’ve really lost your best chance with them because first impressions are everything, especially in regards to fundraising because people are always wondering, why should I give you my money? So you definitely don’t want to “guess and hope” that it all works out for the best. It doesn’t take a lot to learn how to fundraise. Jump over to my website, and you will find tons (and tons) of resources on how to fundraise. So please do not just guess your way through fundraising. If your body is telling you that it needs to find the courage, then find the courage before you ask. Go to my website and let me help you learn.

My second point is to practice how to ask for a donation, from people that you know and trust, whether it’s family members, friends, fellow parishioners, or a spouse. Practice really does make perfect. That old saying applies to fundraising. So don’t just go out and (again) guess how to fundraise and hope that it all works out. Learn how to fundraise and then start practicing what you learn on people you feel comfortable with, and they’ll let you know what went well, or what didn’t, and little by little, you’re going to improve. 

Finally, my third suggestion on building courage for fundraising is you can work with me. I am here to provide help and assistance to Catholic apostolates directly. I have a Catholic Fundraising Mentoring Program where for 12 consecutive months I will “teach you how to fish.” I will teach you how to fundraise and be available in the background to support and guide you through your fundraising. The reason why I do that (and I recommend doing it) is that people want to donate to the leaders, the skilled confidence-builders, within an apostolate. They don’t want to speak to “just” a fundraiser. That’s why a lot of people ask, can you do our fundraising for us? You know, you do “that” so we can focus on “this” (their mission) and it makes complete sense. You do what you do really well and I’ll do what I do really well, but… from the donor’s perspective, from the perspective of the people that you want to ask, it doesn’t work out that way. Because they do want to talk to you

So you have to learn how to fundraise. I can teach you how to fundraise. The good news is, it’s not rocket science, it can be learned and it can be learned very quickly. Especially while I provide assistance for an entire 12 months/one year, just so you will feel completely confident knowing how to fundraise throughout the year because there are donorship opportunities every month of the year. That’s not to say that you are asking everybody all the time. Sometimes you ask, sometimes you don’t, but there are always ways of improving your fundraising, and knowing what to do each month, whether you do or don’t fundraise, and who to ask.

These are my three recommendations on how to get the courage to ask and fundraise. I hope that you found this helpful. Please share this with an apostolate that you feel could use the inspiration and, if you have any questions, reach out to me, I’d be happy to answer your questions or go over the information in the links that are right below. God bless.

Want to fundraise more for your Catholic apostolate?

Make sure to get your free copy of ‘The 10 Commandments of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

Click here to subscribe

Brice was born and raised Catholic. After enjoying a successful career in technology consulting with Accenture and PriceWaterhouseCoopers in cities across the United States (Dallas, San Francisco, Paris, Abu Dhabi, and London) around the world, he left it to help his Catholic diocese in London, England with a fundraising campaign. The campaign went on to raise over $60 million, the largest sum ever raised for the diocese and in the United Kingdom.

Learning from professional fundraisers, he figured out the basics and then left the diocese to focus on what he loves most: building Catholic charities that change the culture, save lives, and save souls.

Brice currently lives in Texas and travels the world helping Catholics fundraise. This website is where he shares what he is doing and how he is raising funds for Catholic causes and missions. That way you can move more quickly with your next appeal.