Category Archives: appeals

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How Saint Paul would write an appeal

Learn from Saint Paul's style in his Letter to the Galatians

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.
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When you’re writing an appeal letter or an end-of-year appeal letter, the first thing you’ll think about is how to ask for a donation properly.

In other words, how do you lead up to the donation, and what words would you use?

That’s why I like turning to the saints for guidance.

Today, let us turn to Saint Paul, the Apostle.

You could write your appeal however you want. Or, you could get a better response by learning how Saint Paul captivated his audience – in particular, the Galatians.

That’s what this week’s video is all about:

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A Catholic Priest’s Advice on End-of-Year Giving, “Don’t Ask”

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

End-of-year fundraising is on most Catholic causes and non-profits to-do lists this time of year. So I thought it would be a great time to share the advise a parish priest once gave to me. He had observed, after a few years as their priest, what inspired his parishioners not only to give but also not to give. He thought if he could only do more of what inspired them to give, then more parishioners would donate.

Year after year, he fine-tuned his process for end-of-year giving and was able to boost his weekly collection by 30%.

That’s really good, but when you read how he actually did it, it’s even more amazing.

Here is what one parish priest did:

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Three Smart and Easy Steps to a Better Advent Appeal

Practical steps any Catholic cause can take to improve their Advent appeal

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

The Season of Advent is coming, and you know what that means: end of year giving appeals. Writing a letter that inspires people to donate will be a defining factor in how much you raise.

Your letter must speak to people’s hearts, be concise and — most importantly — clearly state your request for a donation.

To sum it all up: your appeal letter must capture people’s eyes, hearts, and minds, and guide them all in the same direction towards sending you a donation.