End-of-year fundraising is on most Catholic causes and non-profits to-do lists this time of year. So I thought it would be a great time to share the advise a parish priest once gave to me. He had observed, after a few years as their priest, what inspired his parishioners not only to give but also not to give. He thought if he could only do more of what inspired them to give, then more parishioners would donate.
Year after year, he fine-tuned his process for end-of-year giving and was able to boost his weekly collection by 30%.
That’s really good, but when you read how he actually did it, it’s even more amazing.
Here is what one parish priest did:
The Season of Advent is coming, and you know what that means: end of year giving appeals. Writing a letter that inspires people to donate will be a defining factor in how much you raise.
Your letter must speak to people’s hearts, be concise and — most importantly — clearly state your request for a donation.
To sum it all up: your appeal letter must capture people’s eyes, hearts, and minds, and guide them all in the same direction towards sending you a donation.
As you enjoy your Thanksgiving weekend, remember to also enjoy this Sunday’s celebration of Christ – King of the Universe. And you know what comes after? The joyous celebration of Advent is right around the corner!
The season of Advent is an ideal time to organize an appeal.
It’s a great time to fundraise for two reasons. The first reason is because it is the ‘season of giving.’ December accounts for 29% of all yearly giving. The second reason is because people are expecting to be asked.
Therefore, don’t disappoint people, as they enjoy being asked! And more importantly… ask before other charities do.