We’ve probably all done this: We start a fundraising campaign by immediately looking for people to ask. We go full charge into hunting for donors without considering, ‘How well do they know me?” and ‘Why am I asking?’
What if we stop and consider a more Catholic approach? I use the term ‘Catholic approach’ because it’s not usually appropriate to ask anyone, especially strangers, for donations when they don’t even know who you are, wouldn’t you agree?
Take Jesus for example.
If we consider how Jesus started his ministry to proclaim the Kingdom of God, we learn two tips about fundraising. Yes, even Jesus collected funds, and he had a unique approach. [Matthew 23:23, Luke 8:1-3, Luke 10:7]
Before he dove into his mission, which included asking for donations, he did two important first steps that we should replicate. First, he paused to reflect on what he was going to do, and then he checked that his apostles were clear about what the mission was.
Before we run around asking for funds, we should do the same as Jesus. It’s important to start any campaign with first, checking that you’re clear with what you want to do and second, confirming those around you are clear about that, too.
1 – Start with a clarity of mission.
Before you run off and look for supporters and funding, pause for a moment and get clear with exactly what your mission aims to accomplish.
While you may think you’ve figured this out, you’d be surprised how unclear that might really be if you dig a bit deeper. Even Jesus took 40 days to prepare himself for his mission. He knew what awaited Him, but He also knew the importance of being spiritually, mentally, and physically prepared.
I recommend that you pause, just as Jesus did, and take at least 40 hours to review your mission and your path to that goal. You could even take this time to fast. Reconnect yourself with God to make sure you are fully prepared to move forward.
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2 – Make sure people know who you are.
You should never assume that people know what it is that you do. Even if it looks obvious, people will always have questions. Like Jesus, you want to make sure that those who work or volunteer for you are equipped to clearly share your mission with people during a fundraising campaign.
Remember that Jesus asked his disciples, “Who do people say that I am?” [Mark 8:27]
By getting those around you on the same page, you’ll save time and effort later, especially during gift requests, because you and your team will know how to answer these questions. When people know exactly what you do, and you clearly answer their questions, you both soothe their misgivings and encourage them to be more eager to support your mission.
Taking ‘the Jesus approach’ to your fundraising.
We all want to rush fundraising and get straight to work in the vineyard, but fundraising starts with a clear understanding of what you do and how those around you communicate it to during a campaign. Even Jesus, the Son of God, took time to do these two important steps.
Consider taking the same approach as Jesus before you launch your next campaign. The result will be that you’ll have more confidence in both your work and your ability to communicate it to others.