Why is it so hard to ask for legacies when you know people are considering what to put in their will? Will-writing is when you would think it would be the easiest to ask, don’t you agree?
You would think people would have productive conversations with fundraisers without wasting time on explaining the importance of giving. Everyone is already in agreement that giving is essential. We just have to find the right cause, the right organization, and the right solution to the donor’s desire.
Currently, the number of people over the age of 65 is 600 million. That number will balloon to 1.5 billion by 2050. With numbers like these, you would think fundraisers were excited about the possibilities.