If you are fundraising in November and December, you don’t want to miss this opportunity. One of the biggest trends in Catholic fundraising is the social media campaign called #iGiveCatholic.
This campaign is an online giving day that kicks off the charitable season and brings the Catholic community together to give thanks and give back. It is celebrated annually on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday.
The hashtag, followed by the phrase ‘I Give Catholic,’ was inspired by the popular non-profit social media campaign #GivingTuesday, a global day of giving. In social media (Facebook, Twitter, Instagram, LinkedIn), when a word or phrase is preceded by a hash mark (#) when it is used in a post, it becomes indexed by the social network and becomes searchable/discoverable by other users.
The #iGiveCatholic social media campaign is an online giving day designed to celebrate our unique Catholic heritage. #iGiveCatholic inspires faithful stewards to “Give Catholic” on #GivingTuesday.