How to Fundraise in the Face of a Church Scandal

Faith-driven and authentic Catholic nonprofits can attract distraught donors

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

The Catholic Church is hit with another scandal. There’s been a lot of discussion of how a scandal affects how people will donate. (Read this article in the National Catholic Register where I offer my two cents.) The question on many Catholics mind is, “Should I stop giving in light of this scandal?”

While scandals can drastically cut the levels of giving, it can also boost fundraising. In the face of evil, good always prevails. You can find many new donors because Catholics right now are looking for charities and missions which are 100% authentically Catholic.

To do this, you must differentiate yourself from the negative and make Catholics see you as someone they can trust. You can do so by focusing on the character as a fundraiser, development director, board member or whoever is leading the efforts to raise money. This means executing your next campaign or appeal as a Catholic rather than a fundraiser.

How to fundraise during a Catholic scandal

The character of a Catholic fundraiser is the bedrock of your appeals. You must offer a clear explanation of what your mission does. This will get people’s attention and make them think. However, you must know that logic won’t necessarily get someone to donate. You must also use emotion which makes people act.

If all you use is emotion (which is what most fundraisers and charities do), the best you can hope for is one-off donations.

The true Catholic fundraiser recognizes that combining emotion and logic dramatically improves the chances of attracting a donation today and ensures a happier, more loyal donor in the future.

Therefore, emotion and logic guarantee you the best success, even during a scandal. But getting this balance correct is easier said than done, wouldn’t you agree? Here are three essential steps to getting this balance correctly. You must focus on building your character as a Catholic fundraiser.

3 essential characters of a Catholic fundraiser

1. Learn – You must develop your knowledge and understanding of how to fundraise, especially within the Catholic context.

Each week I offer a fresh idea to help you develop your fundraising skills. So if you haven’t yet joined your CatholicFundraiser.net community, I recommend you do so now. You’ll be notified immediately each time I publish a new fundraising article.

Join CatholicFundraiser.net by clicking here and get updates on new articles and exclusive content to help you learn to be a Catholic fundraiser.

When you join, you’ll also receive invitations to additional content that focuses on your Catholic fundraising community. This is content that digs deeper into topics such as where to find donors in your local community and the most effective words to use when asking people for financial support.

The Catholic Church is hit with another scandal. There’s been a lot of discussion of how a scandal affects how people will donate. The question on many Catholics mind is, “Should I stop giving in light of this scandal?” While scandals can drastically cut the levels of giving, it can also boost your fundraising. In the face of evil, good always prevails. You can find many new donors because Catholics right now are looking for charities and missions which are 100% authentically Catholic. To do this, you must differentiate yourself from the negative and make Catholics see you as someone they can trust. You can do so by focusing on the character as a fundraiser, development director, board member or whoever is leading the efforts to raise money. This means executing your next campaign or appeal as a Catholic rather than a fundraiser. #Catholic #catholics #catholichurch #vatican #doorway #saint #catholicyouth #pope #popefrancis #catholicmemes #catholicmom #sacredscripture #tridentinemass #holytrinity #lifeofacatholic #Catholicfaith #catholicfamily #jesus #FaithfulRomanCatholic #mothermary #catholicrosary #holyfamily #cathechismofthecatholicchurch #catholicfaith #catholiclife #brice #saint #saints #saintbrice

A post shared by Brice So-ko-low-ski (@bricesokolowski) on

2. Practice – You cannot afford to skip this step and jump into a campaign thinking you will be successful. Time and time again I see Catholics do this and fall short of their goal… which is frustrating for them and limiting to their mission’s impact on saving lives and souls.

You must practice how you will approach people, what you will say to them, and when to ask them again.

Every week, I work with Catholic nonprofits and missions, helping them perfect their campaigns before they launch: The results speak for themselves. One religious community quadrupled their funds, and a lay apostolate acquired several major new donors within a week.

You must practice before you launch a campaign.

3. Accomplish – You will succeed in fundraising – even during a scandal – when you take the time and effort to execute the two previous steps. When you hear about the success another nonprofit has achieved, it’s usually because they’ve taken the time to learn how to fundraise and practice what they’ve learned.

Let me share another example of a Catholic cause that I have helped. This was a brand new ‘start-up,’ with zero experience in knowing how to put all the pieces together, yet in just three months, the director surpassed her yearly financial goal. She is now thrilled to be focusing 100% of her attention on doing what she loves – serving her community.

Reaching your fundraising goal

You can prepare for tomorrow – even in the face of a Church scandal – by performing these three tasks today. I strongly recommend that you invest as much time and money in your personal development in fundraising as you do spending money to hire fundraisers, copywriters or consultants.

As a Catholic, you already understand how the interior life directs the exterior life. Therefore, I urge you to take the same approach to your fundraising. During this crisis in the Church, Catholics are looking for honest and faithful nonprofits to redirect their giving. Make sure to apply these steps immediately. You’ll be thankful that you did.

Question: What do you think is the best way to fundraise during a scandal? Please leave your comment below and I will respond.

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

Brice was born and raised Catholic. After enjoying a successful career in technology consulting with Accenture and PriceWaterhouseCoopers in cities across the United States (Dallas, San Francisco, Paris, Abu Dhabi, and London) around the world, he left it to help his Catholic diocese in London, England with a fundraising campaign. The campaign went on to raise over $60 million, the largest sum ever raised for the diocese and in the United Kingdom.

Learning from professional fundraisers, he figured out the basics and then left the diocese to focus on what he loves most: building Catholic charities that change the culture, save lives, and save souls.

Brice currently lives in Texas and travels the world helping Catholics fundraise. This website is where he shares what he is doing and how he is raising funds for Catholic causes and missions. That way you can move more quickly with your next appeal.

Please note: I reserve the right to delete comments that are offensive or off-topic.