Every time someone finds me through my website, I immediately ask, what’s holding you back in your apostolate?
These past few weeks during the quarantine, I saw a couple of common themes. Inability to find donors. Unsure which type of fundraiser is the best. Lack of visibility to new prospects.
All of these can be real problems that hinder your progress… if you let them.
Fortunately, there’s a simple solution to all of them:
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Question: Which saint, Catholic document, or Church teaching has given you great advice on how to raise funds? Please leave your comment below.
Today, I am answering three of the most common questions I get when it comes to fundraising. These are: 1. How to find that one major donor, 2. How to pick the right fundraiser, and 3. How to expand your reach so that you can find even more donors.
Before we dive in I just want to make sure that you know who I am: I’m Brice Sokolowski, the founder of CatholicFundraiser.net,t the one website that’s completely dedicated to helping Catholics with their fundraising. So whether you’re just starting out or you’ve already got a lot of success behind you with fundraising, maybe you’re looking for new, innovative ways.
I think you’re going to find especially this topic very, very, very helpful.
Now, before we get into my three common questions, as always, let’s make sure that you’ve downloaded my ‘10 Commandments to Catholic Fundraising’. guide. It’s absolutely for free. It’s the best of the best. It’s what I’ve learned that works and has really helped me with my fundraising. It will help you get moving forward if you’re just starting out, or if you’re trying to make sure that you’re not missing anything that will help make your fundraising more successful. I think you will l find that helpful. Were you trying to find some fresh ideas? Then look no further than my ‘10 Commandments of Catholic Fundraising.’? It’s completely free. Whether you’re watching this on YouTube, or on my podcast or website, you can find a link, absolutely for free, to my ‘10 Commandments to Catholic Fundraising.’.
Okay, let’s dive in and take a look at three of the most common questions.. I’m picking three today that I think you’re going to find very helpful. The first question that I get on a regular basis is, how do I find that one big donor? We’re all looking for that donor, and in reality, they’re right in front of you. You come across them not by worrying about donors, not by worrying about one big donor or 10 or 100 donors. You find them when you direct your worrying to your evangelizing. You want to be worrying about getting the word out about what you’re doing. That’s when the fundraising “magic” can happen only, in this context, we’d call it the Holy Spirit. You will find donors, so don’t worry about that one donor. Worry about how you are going to get the word out about what you and your mission are doing. And, within those hundreds, thousands, millions of people that you start spreading a message among I guarantee you will find multiple donors there.
So that answers question number one, how to find that one donor.
Common question number two is, how do you pick the “right” fundraising campaign? The right fundraiser isn’t necessarily an event. Is it a letter? Is it something that you do online? Is it in person? The answer again is to focus on your mission, because your best fundraiser is your mission.
What does this mean? What it doesn’t mean is every time that you go out and do something, you ask people for donations. That’s not what it means. If you’re looking for donations, you must simply focus on how do I do my mission, and how do I do it as best required in regards to fundraising. Let’s say, for example, you want to raise a million dollars. How are you going to figure that out? You start by going out and doing your mission as if you already had a million! Don’t wait until the donated money comes in to do something. Go out there and do your mission now. Your actions are going to be the right fundraiser because you’re going to be inspiring people to donate. So that’s my answer to question number two, how to pick the right fundraiser.
The third question that I frequently hear is, how can I reach new people and make them new donors? And the answer is, I think the easiest way is y to find some way of advertising.
There are free ways of advertising. For example, you could collaborate with different Catholic websites and/or Catholic organizations to get your word out. You can use something called the Google Grant that, when you connect with me on my website, I’ll help show you how to use it. It’s $10,000 a month of free advertising just waiting for you. Yes, you heard me right — $10,000 every month. It’s a grant. Pretty much $120,000 a year for any nonprofit organization, Catholic included. I’ve guided several Catholic organizations to start using it, and they are successfully using the ads (free money) to get their mission’s word out.
There are also other ways of using advertising.
We also have things like CatholicAdNet, Facebook (obviously), Twitter, LinkedIn, plus trying to connect yourself with a larger Catholic organization, where you can buy ads or co-op on advertising while expanding your donor search. I personally find that one of the easiest ways is finding some type of advertising through a Catholic affiliate, or some type of connection or relationship to a larger organization. And when it comes to a larger organization, if you’re looking for them to do something for you for free, my best recommendation is to figure out what you can also do for them and say, hey, I’m more than happy to help you with this. Could you possibly help me, as well, with spreading the word out? Don’t just go off and email or call people and say, help me. Remember our Catholic message, do unto others as you would want them to do unto you.
So… If you need assistance from people to help you get your word out, start by helping them, and just watch the wonders happen as people begin helping you. I hope this has been helpful. These are three of the most common questions that I get on a regular basis. If you have a question, let me know. Just leave a comment. Connect with me through my website, God love you until I speak to you next week. Bye!
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.