Are you looking for more eyes on your apostolate?
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This week, I discuss the two ways to spread the message of your apostolate. One way is through manual tasks, and the other way leverages free digital tools made available to you today. These are your two options, and can you guess which is better?
Learn about these two options to spread the message of your apostolate and help you take your fundraising from a one-time campaign into a sustainable and scalable apostolate. Check it out:
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Greeting my fellow Catholics! Today, we’re going to be talking about how to spread the message of your apostolate, as far as possible, and, especially, how to find more donors, more prospects, more volunteers, more everyone.
How can you do it? I’m going to offer you two suggestions. One I think a lot of people follow, but the second one is my personal favorite (and I think you’re going to get a lot out of it). So stick with me to the very end of this session.
Hi, I’m Brice Sokolowski, the founder of CatholicFundraiser.net, the website completely dedicated to helping Catholics with their fundraising. So whether you’re starting out in your fundraising goals, looking for new ways to raise support, or already on your way and just trying to find some fresh ideas, you have come to the right spot. I really think you’re going to appreciate the next few minutes on how to spread the message of your apostolate as far as possible.
Now, before we dive into that, I want to make sure that you have your free copy of my Ten Commandments to Catholic Fundraising. These are 10 pieces of advice that I have learned and have worked really well for me over the years. It’s been downloaded and shared by tens of thousands of Catholics by now and I’ve gotten great feedback from our religious community. So, make sure that you download your free copy of my Ten Commandments to Catholic Fundraising. The link is below.
Okay, let’s dive into today’s topic.
How to spread the message about your apostolate? How do you do it? There two ways of doing it, especially in the 21st century, we have the internet. (I really recommend using the internet and there are two ways of doing it.)
The first way is social media posts. Don’t get me wrong, it’s good to put it out there. But if you’re thinking about how you want to really spread the message about what you’re doing, well… sometimes… social media posts are not the best way. It’s a lot of time, a lot of energy, a lot of stress and (sometimes) you’re trying to find somebody else that will do the posting. And even when you do the posting, you have to reply to all the messages. So definitely the first way of doing things is the social media way; do posts and get some engagement and, little by little, it will grow organically. So I recommend that you do it,
but if you’re trying to spread far and wide, and trying to get the biggest bang for your buck, then the second most effective way is to actually advertise. That’s right. Advertise on social media. Think Facebook. Think Google. Think YouTube. I really recommend advertising, but especially, (and this is where I’m going to put up some screenshots of what I’m doing) through using Google grants. A Google grant is $10,000 from Google every month for you to spend on spreading the word about your apostolate. So it’s pretty much free money. It’s free money from Google. There are no strings attached. If you don’t like Google, don’t use Google.
But if you’re thinking, well, I need all the help that I can get can and here is a helping hand…Just think of it as coming from a Roman. It’s from a Roman leader… an emperor, who is saying to you, hey Catholics, you want to spread your message? I’m allowing you to do that.
So even though they don’t really believe in us, they are offering us this opportunity! So I’m going to put some screenshots up of how it simply means $10,000 equals thousands of clicks to your website. And then, when you get people to your website, that’s getting traffic. That’s getting people to know about what you’re doing. And that’s what we’re talking about.
being spent to get thousands of clicks to your website and then, from the website they’re doing different things. Maybe they are buying religious articles that you’re trying to sell (I’m going to put some screenshots of things that I’m doing). I’m definitely selling religious products. If you’re trying to connect with people and trying to get their contact information and trying to engage with them, you can do that as well. If you’re just trying to let people know about a certain thing and just sending them to a landing page to say, hey, we’ve got an event, we’ve got a conference, etc. and we just want you to know about this information, you can do that as well.
So my big recommendation is to advertise but especially, use a Google grant. That’s one of the things that I help people do on my website, CatholicFundraiser.net. How do you use the grant? What do you do after you get the grant? What is the best way to use a Google grant? Is this grant right for me?
So that’s what I really recommend you do to spread the message about your apostolate in the 21st century. You can definitely do the social media posts but, if you just want to pump the throttle and focus on other things… well, let the internet, let Google, and let advertising take care of the rest. I really recommend going down that path. I hope that you found this helpful.
Please share this with a Catholic apostolate that you think would benefit from it. And if you have any questions, please reach out to me, visit my website and find my contact information. God loves you and I look forward to speaking with you again. Okay, bye!
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.