You have to wonder what it takes to start a religious order from the ground up. You’ve got to be equipped with a lot of spiritual, mental, and physical resilience to handle all the ups and downs. It has to be quite similar to the path an entrepreneur takes. The definition of an entrepreneur is someone who “assumes the risks of a business or enterprise.” How fitting is that for the description of a founder of any new Catholic cause?
Over a year ago, a friend sent me a copy of a fascinating biography on Saint Ignatius of Loyola. It was entitled, Studies in the Spirituality of Jesuits. (you can read a PDF version of this book here) What struck me was that it took a different angle than most books about a saint. There was a chapter in the book named, Saint Ignatius as Fund-Raiser. The author of this chapter, Fr Thomas Clancy, researched the activities that Saint Ignatius took in the last 10 years of his life to build a sustainable foundation for the Society of Jesus.
As a fundraiser, this caught my attention immediately. There’s no magic solution that’s going to raise the money you need or guarantee your Catholic cause’s success. When you set out to build a new project or cause, you do so with the knowledge that many who have gone before you have failed.
That said, this biography of how Saint Ignatius was successful taught me that he focused on five rules which you too can cultivate that will significantly increase your chance of success in fundraising.
Setting yourself up for success
Saint Ignatius of Loyola first put himself in a position to succeed by surrounding himself with the right people and environment. He was a man on a mission during the final 10 years of his life. Between 1547 to 1557, he was laying the foundation for what would sustain Jesuits for many centuries ahead. He was tied to his desk as the order continued to increase in size, and therefore it required more funds to support all its schools, missions, and men.
Saint Ignatius surrounded himself with a copywriter, secretary, and a register to help him press on. During these years, the number of correspondences he wrote increased dramatically. Nearly 96% (or over 6,000) of the letters and correspondence that Ignatius sent in his life were written during this time and concerned money and finance.
By reviewing what he wrote, we can uncover the Five Essential Rules that Saint Ignatius followed to be successful in building the Society of Jesus from the ground up.
What did he write and how did he write asking for money?
Rule #1 – Believe in the value of your work
St Ignatius first teaches us that we have to be convinced of the value of our missions. If we cannot communicate to people our commitment and enthusiasm for our work, then the work will die.
For Ignatius, he saw education as the best hope for the Church and the world. He viewed colleges as better means to teach the faith than preaching. He also saw colleges not only producing educated men and women but also committed Christians. Ignatius’s commitment to education was serious and not made lightly. In fact, he was so committed to building schools that he compromised his vow to poverty when he recognized that schools could not be sustained only by alms, but also by fixed incomes.
“Two things are necessary to spread the Kingdom of God: money and a contempt for money.” – Cardinal William Allen, 16th century English Cardinal
Rule #2 – Let your light shine
You must be in the news, send letters, and publish books as often as you can. Ignatius knew that the business of fundraising was not simply asking people for money. To get people to donate, he realized that he first had to get people’s attention.
The primary publicity was the good works of the Jesuits, but Saint Ignatius knew that people had to hear about them. Ignatius was a tremendous fan of putting things in print and distributing it. He viewed letters as one of the chief means to spread the news about the Jesuits, and he required his fellow Jesuits to continuously write letters to people outlining their work and how it was making a difference.
He wanted to keep the Jesuits in the public eye. This helped get potential donors interested in founding a college. He also saw this publicity as a great way to increase vocations.
We live in an age of communication. As Catholics with big dreams, we have to master the technologies that help us spread our messages and attract the attention of people. We have to tell the world about the work we are doing and get people involved.
Rule #3 – Know your clients and be patient
Saint Ignatius was adamant about the vanities of life. After his conversion, he believed in the uselessness of amassing riches. Ignatius however realized as he grew older that if he wanted to build his colleges, he had to rely on those around him, especially those with money. Heavenly success, especially with the big dreams he had, depended on human favor.
He began to see good qualities in being wealthy and the importance of helping those with wealth to use their money for good. He therefore established his credibility and authority with them, thereby allowing him to raise funds for himself and help others change their lives.
Saint Ignatius insisted that we had to do favors for our actual and potential benefactors in order to get them involved in our work. We can too easily denounce the rich and powerful. In an ideal world our fundraising would be more democratic. A drive for 10 million dollars would be met by a million people giving ten dollars each. But that almost never happens. We have to live and serve God in the real world, and in that world we cannot do without big donors.
At the same time, we cannot forget those who can give smaller gifts, especially in our modern age, which allows an even a wider pool of donors. We live in an opportune time of the internet to amass support from large numbers of people.
Rule #4 – Manage your assets carefully
Ignatius was thoroughly impressed with the work ethic of merchants. While deploring their goals of increasing wealth, Ignatius tells fellow Jesuits:
“Do not ever permit the children of this world to show greater care and solicitude for the things of time than you show for those of eternity. It should bring blush to your cheek to see them run to death more unhesitatingly than you to life.”
Ignatius sought to emulate the energy and enterprise of merchants rather than over indulge in long prayers and senseless mortifications. Early Jesuits sometimes referred to each other as merchants. Zealous Jesuits were even called good merchants. Back then Jesuits had to be merchants and bankers, and knowledgeable about money and negotiations in order to run schools; their endowments were often tied to land requiring management on their behalf.
For Ignatius, founding a school or any Catholic agency for that matter required three foundations; the spreading of the faith, the purification of the Church on earth, and an increase of earthly resources to better serve the first two. As a consequence, Ignatius recommends that you must render an account of your stewardship and manage them carefully. You can do this through your annual report, updates to donors, and the study of best practices.
Rule #5 – Honor your friends and show gratitude
One of the reasons that Ignatius was a successful fundraiser was that he showed sincere gratitude to all whose donations enabled the Jesuits to do what they were founded to do: help souls. Chapter 4 of the Constitutions, which dealt with the colleges of the Society, is devoted to the obligation Jesuits have to pray for benefactors and the ceremonies by which they are to honor them and their descendants.
Similarly, you must help your donors: meet them in their hospitals, and attend their funerals and weddings. Ignatius learned that his supporters found it much easier to connect with him and the Jesuits when he took time to be part of their lives.
Taking steps forward with your fundraising
For your Catholic cause to succeed, whether you are starting out or looking to grow, your assumptions about fundraising and growth must be accurate. That’s why you should take to heart Saint Ignatius of Loyola’s Five Rules and find ways to integrate them into your interactions with donors and potential donors.
The ability to fundraise effectively is one of the surest indicators of whether or not a Catholic will create a lasting order, school, parish or apostolate, regardless of the mission or vocation.
Regrettably, fundraising is also one of the most likely skills to be overlooked as one you should learn in the Catholic Church.
But the truth is, anyone can learn how to do it — with the right approach.
Use these rules to your advantage, and remember how St Ignatius placed them at the heart of his fundraising. With the right focus, you will dramatically increase your fundraising ability.
Question: What rules do you follow when fundraising? You can leave a comment by clicking here.