When I was recently back in Dallas, Texas, Dave Palmer, manager at Catholic radio station KATH 980, invited me back on his show to give his listeners an update on what’s happening in the world of Catholic fundraising.
Our conversation focused on three important lessons when it comes to fundraising within the Church.
While many Catholic nonprofits and missions spend most of their time on the ‘money side’ of fundraising, Dave and I agreed that, without the proper focus and determination, your fundraising will likely stagger and your cause won’t reach its full potential.
The 3 Tips to Stay on Track with Fundraising
Tip 1 – Be Patient: Patience is a virtue for a reason. We all agree that fundraising is challenging and therefore, you’ve got to be resilient and not give up. It takes time to get things going and find donors.
Patience allows you to bear difficulties without complaining and use hardships to make progress in virtue. This means fundraising can help your spiritual life – so press on!
Tip 2 – Focus on the humanity: This is where many Catholics have difficulty. They focus too much on the dollars and not enough on the people. Dave and I see this a lot and what helps me, and I hope will help you, is to always remind yourself that each donation comes from a person.
Dave recommends that we focus on connecting with people. To raise more funds, you must first connect with more people.
Tip 3 – Transfer of mission and enthusiasm: Dave has been in Catholic radio for many years and has done his share of fundraising. From his experience, he’s found that people have to get excited about what you do before you can ask them for money to support it. I fully agree.
He calls this a transfer of mission and enthusiasm. When people get excited about what you do, fundraising becomes easier. So get people charged up, and keep them that way.
Get past your fear of fundraising
When you get into the habit of using these three tips, asking for donations becomes much easier. In fact, Dave shares a story of when he called a person he didn’t know for a large donation and got them to say yes.
How did following all three tips help him do that? You’ll have to listen to the interview for the details! Dave offers a real-life example of how to successfully make — and win — a major gift request.