When fundraising, you will likely have two key questions you’ll want to ask a Catholic donations expert (like me): The first is, “Who can donate to me?” The second is, “How do I ask them?”
These are the two most frequently asked questions I receive each week. At the time that I’m writing this article, nearly 3,000 people visit CatholicFundraiser.net. So you can imagine how many times these two questions are raised.
Today, I’m going to answer the first question: Who can donate to you?
After reading this article, you and the other 3,000 people contacting me will be all set because you will all know who can (and will) donate.
To answer the second question (How do I ask them?) requires more than a single article. That’s why I recommend you subscribe to my website (click this link). Each week, I dig deeper into this topic and others, giving you the knowledge and tools you need to ask for donations and raise funds.
The shortcut for finding your next 1,000 donors
First, I want to congratulate you because there are millions of people waiting to give you money. Yes, that is correct. Millions of people are ready to donate to your cause.
I say this because the profiles of most donors have an affinity for religious causes like yours. Yes, people want to donate to Catholic causes.
Therefore, instead of running around trying to get just “anyone” to donate, I want to help you look for specific people who share these four characteristics:
It’s a fact that religious people give more than non-religious people. They also volunteer more. Therefore, you want to make it known that you are a #Catholic cause. Speak up! People want to give to religious causes because you support the morals and values that they cherish, too. #catholicchurch #Catholicism #catholicfaith
The 4 shared characteristics of those who will donate to you
1 – They live in your neighborhood – You probably think that you need to be in a wealthy neighborhood to find donors or receive large donations. These are false assumptions. Where people live doesn’t account for much when it comes to charitable giving. In fact, areas, where household incomes are lower than the average, tend to reflect higher levels of giving.
You are not limited in the amount you can raise because you are not in an ‘affluent’ area. In fact, you have better chances of getting more donors than by being elsewhere. Be happy exactly where you are because there are plenty of donors around you!
2 – They are religious, like you – It’s a fact that religious people give more than non-religious people. They also volunteer more. Therefore, you want to make it known that you are a Catholic cause. Speak up! People want to give to religious causes because you support the morals and values that they cherish, too.
Unfortunately, many Catholic causes hide their religious roots. They assume that people won’t donate because they are Catholic. This is terribly inaccurate. It’s a great opportunity for anyone – like you – to raise their hand and say, “I am Catholic!” You will actually have a higher probability of attracting donors by being your own best demographic.
3 – They are individuals, not foundations – Within the United States, it’s estimated that 225 million people donate. Individuals also give the largest sum of total donations given to charities. Foundations and government institutions — on the other hand – while giving larger amounts are actually fewer in number and give less than individuals.
This means you want to look for individuals, not foundations. Look for donors within the millions of people who give, are religious, and live in your area.
4 – Affinity for what you do – You also want to look for people who care about what you are specifically doing. This sounds obvious, but you’d be surprised how often Catholic charities and missions overlook this point because when they fundraise… all they look for is money.
When all you do is chase dollars, all you spend is more time, energy, and personal resources looking for donors and all you find is less of them. Instead, look for Catholics who care specifically about what you do.
Conclusion: Don’t ask for a donation. Ask who people are.
These four characteristics compose the profile of your potential donors. So instead of asking people to donate when you meet them, ask them who they are, what they believe, where they come from, and what inspires them.
This approach is much easier because asking directly for donations can be scary and uncomfortable. This way, you break the ice in a more comfortable manner, by asking people questions about their faith life, values, and personal interests. From their answers, you can determine if this person would be receptive to your donation requests in the future.