Hello, July! We’ve crossed the midyear point, and you may be saying, “Where has time gone?” Whether you are behind or ahead with your fundraising, now is the perfect time to review how you are doing.
I always pause and review where I am because I’ve got another 6 months to get back on track, stay the course, or raise the bar. I’ve learned that reviewing how I’ve done with fundraising is one of the best ways to guarantee that I will end the year on target.
Let me share with you what I do when it comes to reviewing the efforts I initiated during the first 6 months of my year.
Why most Catholic nonprofits never raise enough
One of the biggest hurdles Catholic nonprofits and causes face each year is the fear of not hitting their target. This fear often kicks in over the summer when they look at their accounts. They see the bad news and worry that they have even less time to spend on their mission and successful fundraising.
You can breathe easily because this isn’t going to be the case for you if you follow my advice. There is an alternative. By following my simple outline below, you can discern what is working, what needs changing, and how quickly you can get your efforts back on track.
My checklist for reviewing midyear fundraising.
1. Your community – How much has your community grown? You should look for steady growth every month. I like to see 2% to 5% growth each month. This includes website visitors, social media followers, email subscribers, and mailing contacts.
If your community grew less than 2% per month, more than likely you are not making this more of a priority… which is a big mistake. Instead, find two to three ways you can boost this growth percentage. You can easily do this by asking people for more details more often.
2. Your story – How often are you sharing it with your community? My benchmark is to share a nonprofit’s story at least once a week. If that feels like too much for you, then aim to share its story at least once every two weeks. If people don’t know what you’re doing and how you a helping others, it becomes very hard for you to confidently ask for a donation and even harder for someone to say yes.
If you are sharing your story less than once a week, consider writing a weekly blog and sharing it via email. This is a quick fix that I promise will make a huge difference.
Hello, July! We’ve crossed the midyear point, and you may be saying, “Where has time gone?” Whether you are behind or ahead with your fundraising, now is the perfect time to review how you are doing. LEARN MORE HERE: http://ow.ly/EVOt30kVain … I always pause and review where I am because I’ve got another 6 months to get back on track, stay the course, or raise the bar. I’ve learned that reviewing how I’ve done with fundraising is one of the best ways to guarantee that I will end the year on target.
3. Your ask – How many times are you asking? If you are asking for donations, then you must be tracking how often you are asking. If you don’t ask, you will rarely get. Mother Teresa said, “If we are doing the Lord’s work, He has to help us find the necessary resources.”
Yes, you can assume that some people will simply give without asking. It may happen every now and again, and if that’s enough for you, then by all means, keep it up. But if you are feeling the pressure that more funds will help you do more, then you’ve got to ask more.
First, always keep an eye out for potential donors every week. Even if you are not ‘actively’ fundraising, you have to trust that God is always placing the right people in your life. You just have to pay attention.
If you require more help in how to ask, download my guide, the 10 Commandments to Catholic Fundraising. Not only will you find this to be a helpful guide, you’ll also get support from me each week about how to fundraise more successfully.
4. Your donors – How many donors do you have? The number of donors you have should represent between 3% and 10% of the people in your community.
If you are below this range, it’s likely because you aren’t asking enough, or you aren’t asking correctly. Make your requests as personal as possible. This means ask one to one as often as possible.
Additionally, avoid fundraising events and group requests. I go into detail as to why you should never run a fundraising event in these two articles:
Uncovering the roots of stewardship in the Catholic Church – Learn how a priest uses events to boost his parishioners’ financial contributions.
WJAMI or ‘Would Jesus Accept My Invitation?’ – 4 Myths About Event Fundraising (and why you should never believe them)
Hitting your funding target in the next 6 months
If you are behind your funding target, don’t sweat it. All you have to do is increase your activity in each of these four categories.
If you are ahead, don’t get complacent. Make sure you keep the momentum in case you hit a “bump in the road” later in the year.
Fundraising is not about big campaign pushes. It’s about doing the little things consistently and correctly.
This week I recommend that you review how you are doing and make sure that you spend a little bit of time each week doing these four tasks.