A few years ago, I earned my Masters in Theology to ground my approach when it comes to fundraising.
This time learning the roots of Catholicism has helped me tremendously make the right decisions.
Take, for example, the common fundraising strategy of list-renting or list-buying. When you rent someone’s list, you can contact the list of people, but you can’t see who they are. When you buy someone’s list, you acquire the list of people and can contact them as much as you like, but you don’t know who’s on the list in advance.
Therefore, the question is, should you be buying or renting lists?
I’ve thought about it a lot, and here’s my response.