There is an art to asking for a donation. I am not talking just about intuition and creativity. To become a great artist, you have to spend years learning and perfecting your craft, and it doesn’t come easy. You have to fail countless times until you get it right. You are constantly looking for what techniques, styles, compositions compliment one another.

Most importantly, you must search for your authentic style.

The same applies to the ask in fundraising. If you don’t take the time to learn the craft, you won’t get the results that you want. You will struggle to raise funds, and you won’t find your authentic voice.