Yesterday was Ash Wednesday, and we are now in the season of Lent.
During Lent, Catholics are asked to focus on “almsgiving,” which means donating money or goods and performing other acts of charity.
As one of the three pillars of Lenten practice, almsgiving is “a witness to fraternal charity” and “a work of justice pleasing to God.” (Catechism of the Catholic Church, no. 2462).
If you are thinking of running a campaign or appeal this Lent, I want to share with you me three best tips on how to do so.