I’ve been fundraising for Catholic organizations for several years now, and I have been blessed to meet so many incredible Catholics who work and volunteer for them.
Most Catholics get involved because they want to make a difference. They want to help a cause that is bigger than them. They love their Catholic faith and are passionate about helping others. I am delighted to meet so many of these people, as they motivate me to keep helping Catholics raise money to do extraordinary things.
However, when they come to me for assistance, I find their challenges with fundraising usually revolve around one key issue: Catholics find it difficult to explain concisely and clearly what they do. This challenge is not unique to appeals either.
It’s important that you can explain your mission even before you ask for donations. Therefore, to improve your fundraising, I recommend you do the following five steps:
- Know how exactly how to articulate what you do (in one to two sentences).
- Share what you do with other Catholics (without asking for money)
- Provide opportunities for Catholics to learn what you do
- Regularly share stories of how you are succeeding in your work
- Build relationships with people (especially your donors)
The biggest roadblocks in fundraising aren’t about asking for money because it goes beyond asking people for donations. Yes, you heard me. Fundraising is about connecting with people and inspiring them to give.
If you can connect with them, you can inspire them. And, if they are inspired, they will donate.
Discussion Question: How can you tell your charity’s story better to the people around you? (Please leave a comment below)
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