I have been reading a fantastic book this summer entitled, ‘Who Really Cares,’ by Arthur C. Brooks. In fact, I not only recommend your reading it, I also advise ordering copies for each of your board members and colleagues.

The small handful of dollars you invest in ordering multiple copies this book to distribute among your mission’s decision-makers and development team could lead to rewarding your cause with thousands of extra dollars in donations. Here’s why.

In a previous article, I reviewed the four characteristics of who you should be approaching for donations. You can read that article by clicking here.

The Catholic Church is hit with another scandal. There’s been a lot of discussion of how a scandal affects how people will donate. (Read this article in the National Catholic Register where I offer my two cents.) The question on many Catholics mind is, “Should I stop giving in light of this scandal?”

While scandals can drastically cut the levels of giving, it can also boost fundraising. In the face of evil, good always prevails. You can find many new donors because Catholics right now are looking for charities and missions which are 100% authentically Catholic.

To do this, you must differentiate yourself from the negative and make Catholics see you as someone they can trust. You can do so by focusing on the character as a fundraiser, development director, board member or whoever is leading the efforts to raise money. This means executing your next campaign or appeal as a Catholic rather than a fundraiser.